When homeowners begin planning an outdoor transformation—whether it’s a simple garden refresh or a full backyard makeover—there’s often a temptation to go straight to hiring a contractor, mason, or plant installer. But before any stone is laid or soil turned, one key professional should come first: the landscape designer.
In this blog post, we’ll explore the core principles of landscape design and explain why a designer should be your first call when planning any outdoor project.
Understanding Landscape Design: More Than Just Aesthetic Appeal
Landscape design is the art and science of planning outdoor spaces. It’s where form meets function—where plants, hardscapes, water features, and lighting are all purposefully chosen and arranged to serve a specific vision. Here are the foundational principles behind professional landscape design:
1. Unity and Harmony
Great design creates a sense of cohesion. Elements—plants, materials, colors, and architectural features—should feel like they belong together and to the home. A designer knows how to tie everything together, so your outdoor space looks intentional rather than pieced together.
2. Balance
Balance doesn’t mean perfect symmetry; it means visual equilibrium. A designer will balance scale, color, and form to ensure one part of the yard doesn’t overpower another. This can include using plant groupings to soften hardscapes or adding vertical interest where needed.
3. Proportion and Scale
Understanding the scale of your home, property, and existing structures is crucial. A landscape designer ensures that a patio isn’t too small for entertaining, or that trees won’t overpower your front yard or block windows in a few years.
4. Functionality
Beautiful spaces also need to be livable. Designers consider traffic flow, sight lines, drainage, sun exposure, and privacy—things often overlooked when jumping straight to construction.
5. Focal Points and Rhythm
Designers use focal points (like a sculpture, tree, or water feature) to draw the eye and establish rhythm across a space. They’ll guide you through creating moments of interest without clutter or confusion.

Why Hire a Landscape Designer Before Other Professionals?
You wouldn’t build a home without an architect. Likewise, you shouldn’t build a landscape without a plan. Here’s why hiring a landscape designer before other professionals makes all the difference:
1. A Cohesive Vision Prevents Costly Mistakes
Without a comprehensive design, you risk making decisions that conflict or need to be redone. For example, laying a patio before understanding drainage patterns could lead to water pooling or damage. A landscape designer sees the big picture and the long-term implications of each step.
2. Designers Bridge the Gap Between Homeowner and Contractor
Contractors and builders excel at executing a plan—but someone needs to create that plan. A designer translates your goals into a detailed blueprint that guides other professionals. This reduces confusion, miscommunication, and change orders down the line.
3. Budget Management and Phasing
A landscape designer can help align your wish list with your budget. They’ll identify which features are must-haves and which can be phased in over time, providing a roadmap for realistic execution.
4. Plant Expertise and Sustainability
Designers don’t just pick pretty plants—they choose ones that thrive in your specific environment, match your maintenance preferences, and support local biodiversity. They’ll also plan irrigation, soil amendments, and sustainability considerations from the start.
5. Higher Property Value and Curb Appeal
A professionally designed landscape not only looks better—it increases property value. Buyers notice thoughtful, functional, and well-maintained outdoor spaces. A designer ensures the investment pays off aesthetically and financially.
The Takeaway
Your outdoor space deserves the same planning and care as any indoor renovation. A landscape designer brings vision, structure, and technical know-how to your project—ensuring everything from the layout to the last planting makes sense and supports your goals.
Before you hire a landscaper, stone mason, or nursery to start digging, consult with a landscape designer. It’s the most strategic—and cost-effective—way to transform your yard into something truly remarkable.
Need help getting started with your landscape project?
Reach out to JSL Landscape today and lay the groundwork for a space that’s beautiful, functional, and uniquely yours.