If you are selling your home, from a real estate marketing perspective, a home’s first impression is based on its curb appeal as seen in the eyes of a prospective buyer.  Adding curb appeal boosts a home’s first impression and gives a prospective buyer a positive feeling.

In a buyer’s market, curb appeal is even more crucial since there are many other homes on the market competing for attention. It makes sense to invest in making certain improvements so these prospective buyers don’t decide to pass on getting out of the car when they pull up in front and are disappointed.

Just as the inside of the home is “staged”, the outside areas can also be staged. The underlying premise is to not only appeal to buyer’s emotions, but deal with practical aspects as well. The most fundamental thing to do is to clean up the place and clear away all unnecessary clutter. Put all personal items such as kids’ toys, rusty bbqs and tools behind closed doors. Remove all yard art that the buyer may not find as amusing as you do.

Stand out on the curb and imagine you are looking at the home for the first time just as a prospective buyer would. This is the home’s first impression. What do you feel? Would you enter the landscape into a “best on the block” contest? Does the landscape enhance the appearance of the home? Does the landscape have an overall ‘neglected’ feel as if the owners don’t value having nice landscaping?

From a psychological standpoint, the visibility of the front door is perhaps the most important aspect of curb appeal. The front door and entry area is where the eye and brain focuses. When we arrive in front of a home, we navigate the property and seek out the entrance. We need to know how to get inside and where the owner will be to greet us.

A front door that is hidden or obscured will subconsciously convey that the owners and the house itself is not welcoming, secretive and nonconforming. Therefore, it is my opinion that the front door is the number one criteria around which all curb appeal enhancements should be focused. All the other elements support the focal point of the front door and are in harmony with each other.

Curb appeal is an emotional response that is difficult to measure. One thing is for sure though; properties that we have boosted curb appeal or otherwise enhanced, have sold more quickly than others according to feedback I have received from the listing agents.

Below is a list of things and ideas to consider that will enhance curb appeal, not just to improve the marketability of a property for sale, but for anyone’s home.

Landscape Features

  1. Remove overgrown vegetation that blocks a clear view of the home, the front door or otherwise takes away from an open, welcoming feel as seen from the street
  2. Clean up, prune trees and shrubs and remove any dead growth and remove any shrubs or trees that do nothing to enhance the property or were planted in inappropriate locations
  3. Add or refresh planting beds that create balance and enhance the front door
  4. Fix or repair any obvious flaws that take away from the appearance of being well maintained such as crumbling driveway.
  5. If there is a lawn, make sure it’s as nice as you can get it by dealing with brown spots and fertilizing it to make it lush and green weeks before you put the home on the market
  6. Add color in the form of annual flowers, colorful pots and flowering perennials

Architectural Features

  1. Replace old hardware
  2. Paint the door a contrasting color
  3. Replace and/or enhance the mailbox and relocate if necessary
  4. Add window boxes
  5. Enhance the front door with sidelights and moulding
  6. Add shutters or trim to windows and paint a contrasting color
  7. Add an arbor or pergola

General Design and Appearance

  1. Create symmetry at the front door using pots, lights or moulding
  2. Add a walkway leading from the street to the front door and not just from the driveway
  3. Add a fountain
  4. Add a low wall enclosure to create a courtyard with a gate
  5. Add lighting along walkways and light trees

A landscape professional who sees the problem areas from a designer’s perspective and who has knowledge of plant materials, curb appeal principles and real estate awareness is the key to providing the best solutions to making your home a property with great curb appeal.

Lack of curb appeal or simply a problem of not being able to find the front door was the subject of a landscape project I featured on one of my blog posts.